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Virgin Gaming announced that they have surpassed the one million member milestone. To date, over $7 million in cash prizes have been awarded; over four million game challenges have been issued and registered members are spending an average of 72 minutes per visit Virgin Gaming...
Virgin Gaming, the online tournament gaming division of Richard Branson’s Virgin Group, has announced that it has snatched more than a million registered users for its prize-based online gaming tournaments.
Virgin has awarded more than $7 million in cash prizes. Four million game challenges have been issued and players are spending an average of 72 minutes per visit to the Virgin Gaming website as they play hardcore console games such as Electronic Arts Madden NFL 12 or Take- Interactive’s NBA 2K12.
“The numbers are increasing on a daily basis,” said Billy Levy, co-founder of Virgin Gaming and president of the group. “More than 700,000 of those players have signed on in the last four months.”
More and more publishers are adding new options for tournament play through the Virgin Gaming site. Besides EA’s EA Sports and Take-Two’s 2K Sports, other partners include Sony PlayStation, Ubisoft and GameStop.
“We knew we were on to something and that our service had significant potential, we just didn’t realize it would take off as quickly as it did,” said Rob Segal, chief executive of Virgin Gaming. “Our team continues to evolve the experience on a daily basis, and user feedback has been a key component in our upgrades.”
Virgin Gaming’s tournament play is integrated directly inside the games. The service can match similarly ranked players in tournaments. It can report the results of matches, categorize players into rankings, process secure payments, and provide customer support. Players can compete for online cash, knowing that cheaters will be rooted out of the system, since Virgin offers a “fair play guarantee” with automated game results validation.
Virgin commenced the service in June 2010. But Levy said the team worked out the kinks for a period of time and the biggest games have really ramped up in more recent times.
Virgin Gaming is now running the Challenge Series tournament on the PlayStation 3, where players are competing in Madden NFL 12, NHL 12, and FIFA 12 for a chance to win over $1 million in cash and prizes in a single tournament. That’s the largest prize money ever for a console-based sports tournament. That tournament will end in April with live finals in New York.
When that happens, Virgin Gaming will begin to compete with Major League Gaming, which sponsors both online and live tournaments around the country. The tournaments can involve players of all skill levels, not just professional gamers. GameStop is also involved in a $100,000 Gridiron tournament with 30,000 players.
“That shows our system can really scale up to large tournaments,” Levy said.
What really helped the tournaments take off was the introduction of “asynchronous play.” In previous tournaments, players had to start playing at 7 pm at night and keep playing all night until they lost.” But now, you can play a game at a time of your own choosing, as long as you can find another player of your same rank at that time. That gives players more flexibility about when they have to play in the tournament.
Levy advised that the tournaments are starting with online gaming but could be expanded to mobile and social games, where the company would compete with King.com, Worldwinner and GameDuell.
Levy started the company with his buddy Zachary Zeldin in 2007 during their days at a university in Florida. They followed some of the live tournaments but found those games were dominated by superstars. There wasn’t really a tournament gaming business for ordinary gamers. So they started one and teamed up with Segal, who ultimately introduced them to billionaire Richard Branson.
Branson was actually an early pioneer in video games. His company formed Virgin Games in 1981. The company made acquisitions and steadily expanded its operations, renaming itself Virgin Interactive in 1994. It fostered some great talent such as David Perry, Louis Castle, and Brett Sperry. Sperry and Castle’s Westwood Studios made memorable games such as the real-time strategy games Dune II and Command & Conquer. But Virgin also made some major duds, such as the movie-based game Demolition Man. In 1998, Virgin sold the game company’s U.S. assets to Electronic Arts, while it unloaded the British game studios in a management buyout.
If Virgin Gaming keeps growing, then Branson will be happy he got back into gaming.
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Monday, January 30, 2012
Friday, January 27, 2012
Virgin Bingo launches brand new advertising campaign
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James Packer and Richard Branson
Wednesday 25th January, 2012: Virgin Games, the leading online gaming company, has launched a brand new television advertising campaign for its bingo site – Virgin Bingo.
The latest advert is part of a £500,000 marketing campaign to run in the first quarter of 2012. It is a new concept for Virgin Bingo and is a departure from its previous animated advertisements. The new ad takes on a Willy Wonka meets Virgin theme. Staged in an imaginary factory where Virgin Bingo is made, a woman is taken on a backstage tour of the fantastical premises where Oompa-Loompas have been replaced by happy, dancing Virgin staff. The new commercial also introduces Virgin Bingo’s new welcome bonus: “Deposit £10 and play with £35”, as well as new exclusive Virgin Group prizes.
The campaign focuses primarily on women aged between 25 and 54 - the core target market for online bingo - with day time scheduling on channels such as Five, a range of Sky UK and ITV digital channels.
The 30 second advert was produced by ABF Pictures with Manning Gottlieb OMD acting as media planners and buyers. The advert is scheduled to run for multiple campaigns throughout the year across both terrestrial and freeview channels.
Simon Burridge, CEO of Virgin Games, commented: “This new advert has a flavour of Willy Wonka for adults about it. It has lots of energy, excitement and fun – just what consumers have come to expect from a Virgin advert.
“We first advertised Virgin Bingo on TV in 2010 and have witnessed fantastic customer acquisition rates as a result. We’ve found that TV advertising is a natural fit for bingo. Consumer trust and a sense of security and familiarity are very important attributes for a bingo brand. Being part of the Virgin brand helps to reassure customers that they are playing with a reputable company, while TV ads raise awareness of our existence and help to reinforce that trust and brand awareness.”
Matt Barraclough, Creative Director at ABF Pictures, commented: “We were thrilled to have the opportunity of working with the Virgin Games team. A brand like Virgin allows us to think bigger and look at online bingo in a different way. We wanted to stand out from traditional bingo commercials and do it in a very Virgin way.
“The commercial itself was produced over three months. The action was captured on green screen and the entire factory backdrop was then created using 3D modelling and animation. The inspiration for the advert was the core Virgin brand values: Fun, Value for Money, Innovation, Quality, Competitive Challenge and Brilliant Customer Service. We combined these values and used iconic Virgin styles to create an exciting and memorable advert.”
Founded in 2004, Virgin Games has over 1,000,000 players and over 295 games on its site. Through the introduction of a custom built Virgin Games platform in 2008, Virgin Games seeks to provide its players with the widest possible choice of casino games.
*Sorry, Virgin Games does not currently accept U.S, Canadian, New Zealand or Australian players. See World Casino Directory.
Arnold Schwarzenegger and Richard Branson
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Virgin Bingo Virgin Games Virgin Casino Richard Branson Virgin Enterprises Limited Bingo Television Advertising News Virgin News Entertainment News Casino News Bingo News
James Packer and Richard Branson
Wednesday 25th January, 2012: Virgin Games, the leading online gaming company, has launched a brand new television advertising campaign for its bingo site – Virgin Bingo.
The latest advert is part of a £500,000 marketing campaign to run in the first quarter of 2012. It is a new concept for Virgin Bingo and is a departure from its previous animated advertisements. The new ad takes on a Willy Wonka meets Virgin theme. Staged in an imaginary factory where Virgin Bingo is made, a woman is taken on a backstage tour of the fantastical premises where Oompa-Loompas have been replaced by happy, dancing Virgin staff. The new commercial also introduces Virgin Bingo’s new welcome bonus: “Deposit £10 and play with £35”, as well as new exclusive Virgin Group prizes.
The campaign focuses primarily on women aged between 25 and 54 - the core target market for online bingo - with day time scheduling on channels such as Five, a range of Sky UK and ITV digital channels.
The 30 second advert was produced by ABF Pictures with Manning Gottlieb OMD acting as media planners and buyers. The advert is scheduled to run for multiple campaigns throughout the year across both terrestrial and freeview channels.
Simon Burridge, CEO of Virgin Games, commented: “This new advert has a flavour of Willy Wonka for adults about it. It has lots of energy, excitement and fun – just what consumers have come to expect from a Virgin advert.
“We first advertised Virgin Bingo on TV in 2010 and have witnessed fantastic customer acquisition rates as a result. We’ve found that TV advertising is a natural fit for bingo. Consumer trust and a sense of security and familiarity are very important attributes for a bingo brand. Being part of the Virgin brand helps to reassure customers that they are playing with a reputable company, while TV ads raise awareness of our existence and help to reinforce that trust and brand awareness.”
Matt Barraclough, Creative Director at ABF Pictures, commented: “We were thrilled to have the opportunity of working with the Virgin Games team. A brand like Virgin allows us to think bigger and look at online bingo in a different way. We wanted to stand out from traditional bingo commercials and do it in a very Virgin way.
“The commercial itself was produced over three months. The action was captured on green screen and the entire factory backdrop was then created using 3D modelling and animation. The inspiration for the advert was the core Virgin brand values: Fun, Value for Money, Innovation, Quality, Competitive Challenge and Brilliant Customer Service. We combined these values and used iconic Virgin styles to create an exciting and memorable advert.”
Founded in 2004, Virgin Games has over 1,000,000 players and over 295 games on its site. Through the introduction of a custom built Virgin Games platform in 2008, Virgin Games seeks to provide its players with the widest possible choice of casino games.
*Sorry, Virgin Games does not currently accept U.S, Canadian, New Zealand or Australian players. See World Casino Directory.
Arnold Schwarzenegger and Richard Branson
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Thursday, January 19, 2012
Virgin Casino Releases Andre the Giant Slot Game
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*sorry, no U.S, Canadian, New Zealand or Australian players. See World Casino Directory
Richard Branson's Virgin Casino announced the release of its latest slot game entitled Andre The Giant this week.
Virgin is in the batch of the first casinos to get this amazing slot game. PartyCasino.com is tipped to also host the pro wrestling themed game.
The new wrestling slot game is a Microgaming flash casino game that is based on the iconic World Wrestling Entertainment star Andre the Giant. It has been launched on the QuickFire platform and is fully licensed by CMG Worldwide.
This 5 reel, 25 pay-line slot game has symbols that revolve around the professional wrestling entertainment genre. Players can wrestle with symbols such as the Andre the Giant logo as the scatter, an image of Andre the Giant acts as the wild and there are additional symbols such as the wrestling ring, championship belt, the mask and tickets.
The biggest pay out a player can win from this game is 5,000 coins and this occurs when five matching symbols appear on the same pay-line. Players can then multiply their winnings by playing a game of Hi or Lo with cards.
The Andre Goes Wild feature round allows the wild symbol to expand to cover all three positions on the reel. This will only occur if the expansion results in a winning combination. The wild symbol only appears on reels 2 and 4 during the game.
If two or more Andre the Giant logo scatter symbols appear on the reels at any one time this will activate a scatter pay out. The scatter pay out for hitting five scatter symbols is 200 coins. If a player hits three or more scatter symbols then they will trigger the Battle Bout Bonus round.
In this round, the player is giving 10 free spins. Throughout these 10 free spins, Attack symbols are collected and saved for the second phase of this bonus round. These symbols are some of Andre the Giant signature wrestling moves. Once the free spins finish, the player then takes the Attack symbols collected into the next part of the bonus round where they pick an opponent to fight and then unleash the Attack symbols on that opponent.
Opponents include Flame Bro, Jimmy Iron Legs and Voltage Van Zandt. No, Hulk Hogan or Jake "The Snake" Roberts are not in the game, but we hear both of these wrestling icons are interested to have their own slot game, and Hogan's wish will be coming soon later this year.
If Andre the Giant hits the opponent then the player wins bonus credits. If Andre the Giant hits the opponent three or more times then the player can select one of Andre the Giant’s finishing moves to win the bout and earn multiple bonus credits.
The Andre the Giant slot game is available to play Virgin Casino right now and Virgin offer some of the best online casino bonuses on the planet so ring the bell!
*Andre The Giant fans may also like The Incredible Hulk online slot. Hulk Hogan purchased the Hulk naming rights to use "The Incredible Hulk" from Marvel Entertainment in a multi million dollar deal approximately 20 years ago.
*Australian, New Zealand and Canadian players - try other Hollywood and branded slot games at PartyCasino.com
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Andre The Giant Hulk Hogan Virgin Casino Virgin Games Richard Branson NextGen Gaming Microgaming Games Casino Wrestling WWE
*sorry, no U.S, Canadian, New Zealand or Australian players. See World Casino Directory
Richard Branson's Virgin Casino announced the release of its latest slot game entitled Andre The Giant this week.
Virgin is in the batch of the first casinos to get this amazing slot game. PartyCasino.com is tipped to also host the pro wrestling themed game.
The new wrestling slot game is a Microgaming flash casino game that is based on the iconic World Wrestling Entertainment star Andre the Giant. It has been launched on the QuickFire platform and is fully licensed by CMG Worldwide.
This 5 reel, 25 pay-line slot game has symbols that revolve around the professional wrestling entertainment genre. Players can wrestle with symbols such as the Andre the Giant logo as the scatter, an image of Andre the Giant acts as the wild and there are additional symbols such as the wrestling ring, championship belt, the mask and tickets.
The biggest pay out a player can win from this game is 5,000 coins and this occurs when five matching symbols appear on the same pay-line. Players can then multiply their winnings by playing a game of Hi or Lo with cards.
The Andre Goes Wild feature round allows the wild symbol to expand to cover all three positions on the reel. This will only occur if the expansion results in a winning combination. The wild symbol only appears on reels 2 and 4 during the game.
If two or more Andre the Giant logo scatter symbols appear on the reels at any one time this will activate a scatter pay out. The scatter pay out for hitting five scatter symbols is 200 coins. If a player hits three or more scatter symbols then they will trigger the Battle Bout Bonus round.
In this round, the player is giving 10 free spins. Throughout these 10 free spins, Attack symbols are collected and saved for the second phase of this bonus round. These symbols are some of Andre the Giant signature wrestling moves. Once the free spins finish, the player then takes the Attack symbols collected into the next part of the bonus round where they pick an opponent to fight and then unleash the Attack symbols on that opponent.
Opponents include Flame Bro, Jimmy Iron Legs and Voltage Van Zandt. No, Hulk Hogan or Jake "The Snake" Roberts are not in the game, but we hear both of these wrestling icons are interested to have their own slot game, and Hogan's wish will be coming soon later this year.
If Andre the Giant hits the opponent then the player wins bonus credits. If Andre the Giant hits the opponent three or more times then the player can select one of Andre the Giant’s finishing moves to win the bout and earn multiple bonus credits.
The Andre the Giant slot game is available to play Virgin Casino right now and Virgin offer some of the best online casino bonuses on the planet so ring the bell!
*Andre The Giant fans may also like The Incredible Hulk online slot. Hulk Hogan purchased the Hulk naming rights to use "The Incredible Hulk" from Marvel Entertainment in a multi million dollar deal approximately 20 years ago.
*Australian, New Zealand and Canadian players - try other Hollywood and branded slot games at PartyCasino.com
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Tuesday, January 17, 2012
Monday, January 09, 2012
Captain Cooks Casino VS Virgin Casino; online casino wars
Online casino players - check out the latest on the "casino wars" between the likes of Captain Cooks Casino and Virgin Casino, with Microgaming stuck in the middle of it.
Captain Cooks Casino
- Australian, New Zealand and Canadian players welcome; $500 sign up bonus
Virgin Casino
- more games than most casinos; 100 sterling sign up bonus; Sorry, no U.S, Canadian, New Zealand or Australian players
*See Global Gaming Directory
Captain Cooks Casino
- Australian, New Zealand and Canadian players welcome; $500 sign up bonus
Virgin Casino
- more games than most casinos; 100 sterling sign up bonus; Sorry, no U.S, Canadian, New Zealand or Australian players
*See Global Gaming Directory
Monday, January 02, 2012
Thursday, December 29, 2011
Online Bingo Players Hit Virgin Bingo as Sales Begin
Virgin Bingo players benefit from a different kind of sale.
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While most people are hitting Oxford Street, Bond Street and huge department stores like Selfridges and Harrods in order to make the most of post Christmas sales, the online bingo room of Virgin Bingo is hosting its own online bingo sales. This Virgin Bingo promotion will play until Sunday January 1st 2012 in the Marrakesh bingo room with three hourly bingo sessions happening every day.
So players can join Virgin Bingo daily from 10am-11am, 4pm-5pm and then again from 8pm-9pm where for every one bingo card they purchase, they will get one more completely free. In addition to the buy one get one free bingo games, Virgin Bingo want to thank their players for supporting them, that is why they have increased the prize pots of their games, with a lot more £20 and £50 cash pot games taking place during the festive period. Players can purchase their cards in advance while these games will play on 90 ball bingo, meaning there will be at least three winners per game.
New players can enjoy these bingo games by registering an account at Virgin Bingo and by making a small deposit worth £5. Once they have used that money to purchase bingo cards, Virgin Bingo will automatically release a free £25 welcome bonus.
This is the perfect time to sign up at Virgin Bingo because players can enjoy the latest online slots game to come from Cryptologic and DC Comic. An exhilarating version of Wonder Woman is now available that features 5 reels and 50 pay lines, with a minimum 1p bet and a maximum £12 bet per line. The slot game features the Bonus Bet round, Wonder Wild Free Games and the Ares Showdown feature.
Sorry, no U.S, Australian or New Zealand players. See Global Gaming Directory.
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While most people are hitting Oxford Street, Bond Street and huge department stores like Selfridges and Harrods in order to make the most of post Christmas sales, the online bingo room of Virgin Bingo is hosting its own online bingo sales. This Virgin Bingo promotion will play until Sunday January 1st 2012 in the Marrakesh bingo room with three hourly bingo sessions happening every day.
So players can join Virgin Bingo daily from 10am-11am, 4pm-5pm and then again from 8pm-9pm where for every one bingo card they purchase, they will get one more completely free. In addition to the buy one get one free bingo games, Virgin Bingo want to thank their players for supporting them, that is why they have increased the prize pots of their games, with a lot more £20 and £50 cash pot games taking place during the festive period. Players can purchase their cards in advance while these games will play on 90 ball bingo, meaning there will be at least three winners per game.
New players can enjoy these bingo games by registering an account at Virgin Bingo and by making a small deposit worth £5. Once they have used that money to purchase bingo cards, Virgin Bingo will automatically release a free £25 welcome bonus.
This is the perfect time to sign up at Virgin Bingo because players can enjoy the latest online slots game to come from Cryptologic and DC Comic. An exhilarating version of Wonder Woman is now available that features 5 reels and 50 pay lines, with a minimum 1p bet and a maximum £12 bet per line. The slot game features the Bonus Bet round, Wonder Wild Free Games and the Ares Showdown feature.
Sorry, no U.S, Australian or New Zealand players. See Global Gaming Directory.
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